To provide an environment where the best entrepreneurs are able to ignite the latent passion within 13-16 year old's for learning more about business.

So very different to academic excellence, we want to instill 'real life' business skills in up to 50,000 Young Entrepreneurs and, in doing so, stimulate and educate the next generation of entrepreneurs to realise that come what may in life, 'business skills' will likely be, at the minimum, a critical skill at later stage of their life's journey, or, at best, a skill that could change their life forever.