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THE CUSTOMER CODE BOOTCAMP
Understand people. Build the brand. Win the sale
2 Days
4 Guest Entrepreneurs
1 Dragons Den Pitch competition with a £200 prize 💸
THE DETAILS
📅 Dates: Wednesday, 17 & Thursday, 18 February 2027
⏰ Time: Daily from 9am - 3:30pm (with regular breaks & lunch)
📍Location: Habs, Butterfly Ln, Elstree, WD6 3AF
🎂 Age Range: 10 –15 years old
ABOUT THE BOOTCAMP
Would anyone choose your idea and how will you persuade them?
Every successful business starts with understanding its customers. In The Customer Code, young entrepreneurs will discover how to turn a great idea into a brand people connect with and a product or service people want to buy.
Building on their business foundations, they'll explore what makes customers tick, develop their own brand identity and website, and learn how to market and sell with confidence.
WHAT WE WILL COVER
🔎 Know your customer: Identify their target audience and understand their needs.
💡 Build your brand: Create a memorable brand identity that reflects their business and stands out from the crowd.
💻 Create a website: Learn how to bring their brand online and showcase their product or service.
💬 Master sales messaging: Craft persuasive messages that communicate their value and win over customers.
📊 Develop a sales strategy: Explore how to reach potential customers, build interest, and turn enquiries into sales.
🚀Launch a campaign: Design their first customer-attraction campaign and put their marketing ideas into action.
BIG IDEAS START HERE!
Join us for an action-packed, two-day entrepreneurship experience where young people step into the shoes of a founder and discover what it takes to bring a business idea to life.
With inspiration and guidance from real entrepreneurs, they’ll spot opportunities, shape their ideas, discover their customers and explore how to win them over — from standout marketing to making the numbers work. It all builds towards their first founder pitch: a chance to bring everything together, share their vision and show what they’re capable of! Plus the winning idea get's £200 initial investment!
TESTIMONIALS
George loved every moment… he didn’t enjoy his usual camp as much because he enjoyed this so much.
PARENT FEEDBACK
A fantastic course that built solid foundational knowledge… while having fun and being inspired.
PARENT FEEDBACK
She had a great time and is very inspired and empowered to pursue her own business ideas.
PARENT FEEDBACK
The Young Entrepreneurs Academy’s programmes are outstanding and equip young people with essential life skills alongside strong exam results. I am proud that we have partnered with the YEA. In today’s rapidly changing world, qualities such as curiosity, analytical thinking, creativity, and resilience are more important than ever, and at Belmont, we believe these are essential skills to instil in our pupils. What impressed me is YEA's ability not only to foster these key skills, but they really engage and excite our pupils.
DR SUSANNAH ABBOTT
Head, Belmont, Mill Hill Prep
THE YOUNG FOUNDER SERIES
The Young Founders Series is a year-long entrepreneurship experience for young people aged 11-15. Delivered through four practical holiday bootcamps, it gives students the space, tools and encouragement to turn their ideas into something real. Each bootcamp is a complete, high-energy experience in its own right.
Together, they form a clear founder journey: students move from spotting opportunities and creating an idea, to understanding customers, making confident financial decisions, leading a team and pitching for investment.
Students learn by doing. They work through creative challenges, customer tests, trading decisions, team scenarios and live pitches.
Along the way, they build confidence, communication, problem solving, financial understanding, teamwork and leadership - transferable skills that matter in education, employment and
BOOK A BOOTCAMP: