At our very first Start Your First Business Bootcamp, we were delighted to welcome Paolo Ben Salmi as one of our guest entrepreneurs.

Beginner to Boss: How the YEA Programme Helped Luca Take Off

My background is in products, partnerships and investments in the corporate world with O2. The original idea for what is now Earthmark came in 2020. I roped in an old colleague, Laura, and a friend of a friend, Ollie, to help me figure it out. After plenty of testing, building, rebuilding and a pivot, we launched with our first customer in 2022.